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As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.
![[Aggregator] Downloaded image for imported item #44668 Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy](https://dailychronicle.org/wp-content/uploads/2026/07/J2Z5EG4RYZFHRDCTT7W3QGT3EA-1160x653.jpg)