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Can You Trust AI to Tell You Which Brands Are Sustainable?

August 10, 2026August 10, 2026

Can You Trust AI to Tell You Which Brands Are Sustainable?

This post was originally published on this site.

A BoF analysis of recommendations by ChatGPT, Claude and Gemini found that brands’ online reputations and how users phrase their questions matters more than actual environmental performance.

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Can You Trust AI to Tell You Which Brands Are Sustainable?